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Integrity
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Bank of Beirut’s mission is to be a universal financial institution endeavouring to serve the broadest range of retail and wholesale customers by offering them the full array of first class and personalized banking services and products. In Lebanon , the Bank intends to continue to grow locally by providing its customers with all types of innovative services and products. Outside Lebanon , the Bank will build its commercial and correspondent banking activities with an emphasis on the MENA region and on the Arab and Lebanese communities worldwide.
In order to fulfil its mission, Bank of Beirut’s strategy is to enlarge domestically the range of banking products offered while expanding its regional and international presence. The Bank purports to implement this strategy organically and by selective acquisitions through a five point key plan consisting of (i) customer intimacy, (ii) domestic emphasis on growth of business and clientele base, (iii) geographic focus on MENA and African countries and selective growth in Europe, (iv) the introduction of new products and services and (v) cost control and operational excellence.
The bank operates in Lebanon through a growing network that reached 43 branches and it intends to maintain its domestic expansion strategy by opening annually at least two branches in selected areas within the country where the Bank is not present in terms of direct location and where it foresees a growth potential.
On the international level, the bank provides commercial banking services in the United Kingdom and the rest of Europe through a wholly owned subsidiary in London - United Kingdom (Bank of Beirut (UK) Ltd). The bank also operates a branch in Limassol - Cyprus , a branch in Muscat - Sultanate of Oman, and three Representative Offices located in Dubai - UAE, Lagos - Nigeria and Bagdad - Iraq . In addition, the Bank operates in Lebanon an insurance brokerage firm (Beirut Brokers s.a.r.l.).
In order to better serve its customers, the Bank is adding new banking services to its existing ones. The Bank is currently the Leading Asset Manager in Lebanon . It has also recently opened an independent Investment Bank, Bank of Beirut Invest SAL. Looking ahead, the Bank intends to implement very soon a Private Banking structure at international level. It is the stated objective of the Bank that any new activity is to be managed by highly experienced professionals with an international exposure, and, whenever needed, in collaboration with an international bank. The Bank also intends to expand its fee income business by continuing to focus on off-balance sheet activities, such as trade finance and capital markets.
Also, an important part is the investment in Human Resources. In this respect, Bank of Beirut’s strategy in terms of human resources lies in having a competent, motivated and loyal workforce. This is achieved through an advanced performance management system, ensuring the staff’s adherence to the Bank’s Mission , Vision and Values and a recurrent training and recruitment program concentrated on improving competencies and attracting and nurturing talents.
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